The name, Hapinoy, is a play on the words Happy and Pinoy, the colloquial word for Filipino.
The entire Hapinoy Sari-Sari Store Program focuses on small neighborhood convenience stores or sari-sari stores that many homemakers set-up within their homes in the Philippines. These retail-based stores sell a variety of things, from basic commodities to snacks and small trinkets. These kinds of stores are almost always located within or as an extension of the storeowner’s home.
With about 800,000 stores in the country, sari-sari stores make up 30 to 40% of total retail sales in the Philippines.