Sari-sari stores are small neighborhood retail shops started and run by mostly women microentrepreneurs (or nanays) from their homes. Quite often, these microentrepreneurs engage in this micro-business in order to augment their family’s income.

With more than one million sari-sari stores all around the Philippines, this network has become a major part of the Filipinos' way of life. It is no wonder then that the humble sari-sari store stands for many things: an extended pantry supplying the community’s daily needs, a representation of an average Filipino’s means of living, a colorful cultural icon, a massive distribution channel, and a lot more. 

For Hapinoy, sari-sari stores serve as a huge opportunity – both as a business for the nanay, and as a way to bring products and services to the communities that affect the lives of many Filipinos. 

When Hapinoy started in 2007, it envisioned an uplifted lives of these nanays to be more effective microentrepreneurs, with the goal of eventually harnessing the store network to provide communities access to high impact products and services. Since inception, Hapinoy has partnered with and trained over 14,000 amazing microentrepreneurs, whom we affectionately call Hapinoy Negosyantes. With new-found confidence and strengthened zeal, our Hapinoy Negosyantes are now better equipped to face the challenges of running and growing their stores while providing more for their families and communities.